Article Type
Research Article
Abstract
There is much the MENA/Gulf region can teach regarding the ever-narrowing hegemonic perspectives in the literature - from selfhood, agency, empowerment, women, collectivism, intersectionality to consumption and business practice.
This paper focuses, briefly, on several very large areas of scholarship to consider the issues raised and the opportunities uncovered, as they pertain to the region. The article introduces some important particularities of the region, an overview of some relevant areas of potential future study and outlines how we, as academics, can contribute to a positive future for the Arabian Gulf/ME/NA overall.
Keywords
Marketing, Decolonization, Youth, Islam, Empowerment
Recommended Citation
Wood, Bronwyn P.
(2022)
"Beyond Decolonising – Some Thoughts on the Future of Marketing/Marketing Research In the Gulf/ME/NA Region,"
Arab Economic and Business Journal: Vol. 14
:
Iss.
1
, Article 3.
Available at: https://doi.org/10.38039/2214-4625.1005
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
