Article Type

Research Article


The pandemic has universally disrupted the way people live and socialise. People’s behavioural patterns have also been significantly influenced by the Covid-19 pandemic. A study conducted in Singapore found evidence of at least 17 behavioural changes triggered by Covid-19 pandemic. Another study done in Italy found that there was a high intention to adopt protective behaviours post the Covid-19 lockdown. Similarly, a study done in South Africa indicated enhanced behavioural responses to Covid-19 and consequently the evolution of preventive behaviours. The behavioural changes triggered by Covid-19 pandemic are likely to extend into consumption territory and impact consumer behaviour significantly. A seminal study done at Swiss Re Institute found that Covid-19 was likely to change the way people work, travel, communicate, shop and more.