Article Type

Research Article


In general and through the three functions of Marketing, Operations and Finance, value for the customer is created. However, firms seldom create this value by themselves. Instead, they rely on a variety of suppliers who provide everything from raw materials to accounting. These suppliers when taken together can be thought of a supply chain. Being so diversified, the Lebanese firms have a huge challenge in setting an efficient supply chain process, thus, the firms and through their professional teams were able to set a detailed list of requirements to be followed to consolidate its data and to manage properly the flow of merchandise from the source to the destination particularly during the current critical period of risk and uncertainty. This research will describe how it is done through a vast literature review. So, the purpose of the research is to provide insights into the importance of the supply chain strategy and ERP integration for the organizations. This will ensure a proper integration and will highlight the flow of information of the supply chain helping the group to minimize the inventory cost and being a competitive Advantage. Also, The Electronic Data interchange (EDI) will contribute to the replenishment during the season and the analysis done over the historical data identify the best/worst selling items per shop and define the forecasted order of the upcoming season. The optimization is highly recommended to maintain a sustainable workflow of the supply chain along to the forecasted expansion. To achieve our goal, a primary data via different interviews with experts in the field will be used because of the complicated data collection process. We conducted 15 semi-structured interviews with 13 questions each. Results found showed that the supply chain management (SCM) stability has been affected by the crisis yet businesses in the Lebanese market have been adopting several measures and coming up with various strategies to mitigate the negative consequences.


Supply Chain Strategy, Enterprise Resource Planning (ERP), e-Business, Networking, Technology, Workflow, Electronic Data Interchange (EDI).